An Investigation of Hedonic and Utilitarian Value on User Satisfaction and Loyalty for Mobile Music Streaming Application
نویسندگان
چکیده
Online music streaming service is becoming a popular way to play the music. Using a mobile device to listen to music is a very common phenomenon. Music Streaming Service Providers developed their respective application of mobile to increase the number of users. This study proposed a framework to examine the role of utilitarian and hedonic values in user loyalty and satisfaction. Finally, we expect our result of this study can help music streaming service providers to understand which value or factor can influence users behavioral intention and provide recommendations for improvement.
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